Brands People Trust

An integrated brand awareness campaign designed to cement Forter as the market authority on consumer trust, while bringing real people back to the center of a technical conversation. Shot over two days in New York City, we captured premium video and photo content to use across various marketing assets that differentiated us in a copy-cat market, and solidified our message that “People Shop with Brands They Trust.”

I led the creative strategy, art direction, and design execution for the campaign, which spanned across digital ads, organic social, event activations, personalized collateral, and more. We generated over 5M+ YouTube views and a significant increase in brand recall.