Brands People Trust

Once we identified trust as a core tenet of the Forter brand, we needed a way to put it on the map — loud, visual, and unmistakably ours. Brands People Trust was an integrated brand awareness campaign built to cement Forter as the market authority on consumer trust, bringing real people back to the center of a technical conversation. Shot over two days in New York City, we captured premium video and photo content used across digital ads, organic social, event activations, and personalized collateral — differentiating us in a copy-cat market. I led creative strategy, art direction, and design execution across the full campaign, generating 7M+ video views and a significant lift in brand recall.