Decision Makers

Once Forter realized their customer base was a competitive advantage, I knew I needed a different way to approach testimonials. Most case studies show a logo. Decision Makers showed a person: intimate mini-documentaries about the people behind high-stakes fraud decisions, featuring industry titans like eBay, Wayfair, Instacart, and Asics. Shot on location at their homes and offices, we produced video, photography, and written stories for multichannel campaigns. I led creative direction, art direction, and design — generating 6M+ views and measurable pipeline acceleration, becoming Forter's most recognizable brand asset