Decision Makers

A fresh take on customer testimonials, the Decision Makers campaign let Forter’s biggest customers be their loudest advocates, spotlighting the importance of decision-making in their lives and careers, and highlighting that the industry's most prominent leaders choose to work with Forter.

We shot each segment on location at our customers’ homes or offices, producing premium video, photography, and written stories to feature across ads, social, and event activations. I led the creative direction of the campaign, the art direction on-site, and the design of all assets, generating over 6 million video views, over 66,000 article views, and increasing satisfaction and advocacy among our Decision Makers.