The IMPACT Conference
Building the brand
IMPACT started as an idea. What if we hosted an industry-wide conference that Forter could own outright? With no existing brand, format, or precedent to build from, I created the visual identity, the environmental design, and the on-site experience from the ground up. I designed a full brand system and then brought it to life across digital, stage graphics, signage, and the entire event experience.
In five years, IMPACT has grown to 1,000+ attendees across 3 regions with an NPS of 67. It’s now a premium community where the world's largest brands come to talk about what's next in commerce.
